Event Brand Strategy and Design

The 2024 Information and Communication Technology for Agriculture event (ICTforAg 2024) built upon the visual identity of its 2023 predecessor, maintaining familiar textures and a consistent color palette to create a cohesive and engaging brand experience. This approach reinforced continuity while expanding the event’s reach to over 2,940 participants. The refreshed theme, logos, and color scheme symbolized growth and progress while preserving brand recognition. This unified design was seamlessly implemented across five in-person locations—New Delhi, Nairobi, Los Baños, Texcoco, and Washington, D.C.—as well as a virtual audience spanning over 100 countries. By balancing recognizable design elements with thoughtful updates, ICTforAg 2024 successfully strengthened its global presence while fostering localized impact.

PARTNER DEVGLOBAL
CREATIVE DIRECTION & DESIGN EMBERI COLLECTIVE