
High School and Beyond Planning
Brand Strategy and Design
The branding and systems design for the High School & Beyond Planning (HSBP) program in Highline Public Schools takes the complexity of graduation requirements and turns it into a clear, engaging experience through strategic and thoughtful design. By using a color-coding system inspired by the Highline School District’s brand palette, each of the seven grade levels is easy to identify, helping students and their families to track their progress at a glance. Paired with intuitive icons that highlight tasks for each grade and key parts of the overall program, the design simplifies even the most complicated requirements. The consistent use of colors and icons across lesson materials, digital platforms, and communications keeps everything organized while making the experience more approachable and engaging. Grounded in the idea of helping students explore their interests, strengths, and future goals, the branding supports meaningful conversations and real-world experiences that keep students on track for graduation and ready for life after high school.
PARTNER HIGHLINE PUBLIC SCHOOL DISTRICT
CREATIVE DIRECTION & DESIGN EMBERI COLLECTIVE


Student Journey Visualization


