AgLivingLabs

Brand Strategy and Design

The branding for AgLivingLabs is designed to be minimal and approachable, ensuring accessibility and buy-in from local collaborators while also reflecting its role as a hub where cutting-edge research meets real-world farming applications. Rooted in collaboration, innovation, and impact, the visual identity balances trust, progress, and connection, bringing together farmers, scientists, and policymakers to advance sustainable agriculture. Inspired by the rich colors of local art from Nairobi and surrounding regions, the brand incorporates earthy, vibrant tones that celebrate the communities it serves. A blend of subtle textures and modern typography reinforces AgLivingLabs’ commitment to co-creating, testing, and validating new agricultural technologies. Supported by leading research institutes and private sector partners, the brand embodies a space where innovation thrives, practical solutions emerge, and tangible change takes root in the agricultural community.

PARTNER DEVGLOBAL
CREATIVE DIRECTION, DESIGN, & DEVELOPMENT EMBERI COLLECTIVE